How we increased click rate by 100%

Samsung reached out to Journify to increase awareness of Samsung device, reach & CTR targets.

Intent and book profiles to KSA, travelers coming to Jeddah, Makkah and Madina for Umrah. People who are intending to travel to KSA from Turkey, India, Pakistan, Egypt, Jordan, Lebanon.

• Arabic, English, Turkish, Urdu
• Amadeus - Travel Audience
• Mobile Banners Campaign

Among users with intent to travel to Jeddah, Makkah and Medina. The following audiences performed significantly better (40 to 100% higher than campaign average)

Regarding the time of the day, the majority of clicks - 41.5% - came between 00:00 and 01:00 am GMT+1, but the highest CRs were registered between 19:00 and 23:00 (50% to 100% higher than campaign average).

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